Client: Natteravnene i Bergen (The Night Ravens of Bergen.)

 

Situation: In 2012 Natteravnene i Bergen celebrated helping people for 20 years. On that occasion they wanted to renew themselves in terms of profiling, as well as enlisting more volunteers.

 

Target audience: The people of Bergen, especially in the ages 30-60, who cares about teenagers and young adults being safe at night.

 

Goals: Having more adults with a comforting presence enlist as a volunteers to keep the night streets safe.

 

Solutions: We wanted to focus on the stories that are told by the volunteers, and the peple whom they've helped along the way. Therefore we made print ads featuring real stories, and an informative websitre where all the stories were gathered. We also used illustration to make the overall feeling of it being real stories.